Marketing makes or breaks any company. Period.
Marketing is any activity or strategy that effectively promotes the services and products a company sells.
All successful companies devote substantial human and capital resources towards the development and execution of an effective marketing plan to guide their marketing efforts. A marketing plan is therefore essential in helping companies implement their marketing strategy. The marketing plan outlines clear goals and objectives as well as the specific activities necessary to achieve them.
A marketing plan includes important information such as which customers to target and how to reach them; how to convert them to clients and how to keep them as loyal customers. A well-developed and executed marketing plan can help companies strengthen their core competitive advantages and stay ahead of the competition.
Contact Altura Business Advisors to receive a Free Marketing Plan Template that will help you develop an effective marketing plan that will guide your company’s efforts to increase sales and market share.